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GLOSSARY TERM

Grounding: what it is and what the evidence says

Google uses grounding to describe supplying retrieved information for an AI response, including content from its Search index at prompt time.

Key takeaways

  • As of Oct. 29, 2026, Google describes RAG as another name for grounding in its Search guide. [1]
  • Google documents source-linked annotations for successfully grounded Gemini API responses. [3]
  • Google-Extended and the Search generative AI control govern different documented uses of publisher content. [2][4]

Definition: In Google’s documented usage, grounding supplies information from external content when generating a response; its crawler documentation specifically describes providing Search-index content to a model at prompt time. [1][2]

Where does the term appear?

As of Oct. 29, 2026, Google uses grounding in its Search optimization guide, its crawler documentation, and its Gemini API documentation. [1][2][3] These sources document Google’s usage, rather than establishing the term’s historical origin. [1][2][3]

How does it work?

Google’s Search guide describes retrieving relevant pages and using their information in responses with supporting links. [1]

The Gemini API documentation describes a workflow in which the system can generate searches, process results, and return a grounded response with inline source annotations. [3] Google presents improved factual accuracy and access to current information as benefits of this feature. [3]

Those are provider claims; the cited documentation does not supply an independent comparative evaluation of factual accuracy. [3]

Which publisher controls apply?

As of Oct. 29, 2026, Google-Extended manages specified training uses and grounding in Gemini Apps and Grounding with Google Search on Vertex AI. [2] Google says the token does not affect inclusion or rankings in Google Search. [2]

The separate Search generative AI control governs whether a site’s links and content can appear in covered Search features or help ground their responses. [4] Google says this control does not affect AI training. [4]

Question Documented distinction
Does Google-Extended remove a site from Search? Google says it does not affect Search inclusion. [2]
Can publishers exclude content from covered Search AI features? Google documents a Search Console control for that purpose. [4]
Does a citation prove source influence? AVJ’s methodology explicitly cautions against that inference. [5]

How can it be observed?

As of Oct. 29, 2026, Google’s Gemini API documentation says URL citation annotations connect portions of a response to source URLs. [3] These are observable attributions, not a complete account of everything that influenced generation. [5]

Related terms

RAG · AI Overviews · Citation

How this was made: AVJ used AI tools to help draft this definition and compare it with the cited sources. Nhi Phan reviews the published version.

Sources

[1] Google Search Central. Optimizing your website for generative AI features on Google Search. Updated July 10, 2026; accessed Oct. 29, 2026. https://developers.google.com/search/docs/fundamentals/ai-optimization-guide
[2] Google. List of Google’s common crawlers. Updated Oct. 15, 2026; accessed Oct. 29, 2026. https://developers.google.com/crawling/docs/crawlers-fetchers/google-common-crawlers
[3] Google AI for Developers. Grounding with Google Search. Gemini API documentation; updated Oct. 28, 2026; accessed Oct. 29, 2026. https://ai.google.dev/gemini-api/docs/google-search
[4] Google. Search generative AI control. Search Console Help; accessed Oct. 29, 2026. https://support.google.com/webmasters/answer/16908024
[5] AI Visibility Journal. AVJ Citation Index — Methodology. Methodology v0, published Oct. 23, 2026; accessed Oct. 29, 2026. /index/methodology/

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