Microsoft Clarity adds a dashboard for AI-agent sessions on websites

Direct answer: Clarity, Microsoft’s free web analytics tool, now identifies sessions involving supported agents from Google, OpenAI and Anthropic agent operators, according to Microsoft, and offers simulations to test whether agents can complete key tasks on a site [1]. Microsoft says the new capabilities are available globally to all Clarity users, though Ask Clarity is in closed beta for retailers and parts of Brand Agents are limited to eligible merchants [1]. Microsoft also says agent-classified sessions may include human handoffs that Clarity cannot currently separate [2].

What happened: In a Nov. 4 blog post, Microsoft outlined three Clarity capabilities: Agentic Analytics, an expansion of Brand Agents, and Ask Clarity [1]. Its Oct. 29 post had already described the Agent Activity dashboard as generally available for projects with agentic traffic [2]. Microsoft frames all three around the ways customers now reach a business: browsing its website, asking AI for recommendations, and using agents to book or buy for them [1].

What did Microsoft announce?

• Agent Activity dashboard. Microsoft says it shows how agentic traffic changes over time, which agents visit a site and what they do once they arrive [1]. Microsoft lists Google, OpenAI and Anthropic agent operators as the supported agents at this time [1].
• Simulation assessments. Microsoft says simulations test how effectively agents can complete important tasks, showing whether a task was completed, how long it took, how many interactions it required and where the experience could improve. Microsoft is starting with commerce and travel scenarios [1].
• Brand Agents. Microsoft describes Brand Agents as a shopping assistant on a merchant’s site, grounded in its live product catalog, shipping and return policies and brand voice [1]. Microsoft says products of eligible WooCommerce and Shopify merchants can now appear across Microsoft Copilot, Bing, MSN and more, and shoppers can then complete the purchase on the merchant’s website [1]. Microsoft says merchants that already have Brand Agents installed need no additional catalog upload or configuration [1]. It is also expanding Brand Agents to local businesses, starting with eligible WordPress businesses, with connections to booking and scheduling tools [1].
• Ask Clarity. Microsoft says users can ask questions about how people use their site and get answers linked to session recordings. The feature is in closed beta for retailers, and Microsoft says it plans to expand it to more data sources, including AI Visibility and advertising data [1].

What does the agent-traffic figure measure?

Microsoft says its analysis covered 5.23 million agentic sessions across 230,511 Clarity projects from Aug. 13 to Sept. 9, 2026, and detected agents from OpenAI, Google and Anthropic [1]. Its Oct. 29 write-up of the same analysis put the growth at 88% in three weeks [2]. That write-up also says an agentic-classified session may include a human handoff, and that Clarity cannot currently separate the agent and human parts; its findings describe activity in sessions involving agents, not necessarily actions an agent completed on its own [2].

Why does this matter for AI visibility?

Our view: a free analytics tool now lets site owners see sessions it classifies as involving AI agents, but the classification does not show which actions an agent completed on its own [1][2]. The Brand Agents expansion is a separate matter: it is Microsoft’s own route for merchants’ products to appear in Copilot, Bing and MSN, offered by the same company that runs those surfaces [1]. Counts of agent sessions are not presence, mentions or citations in AI answers; our guide to AI visibility metrics treats them as separate measures.

What we don’t know yet

• The detailed rules Clarity uses to classify agent sessions, beyond Microsoft’s stated use of detected agentic browser providers, and whether support will extend beyond the Google, OpenAI and Anthropic ecosystems [1][2].
• How Brand Agents decides when and where a merchant’s products appear in Copilot, Bing and MSN, and which merchants are eligible [1].
• Whether the growth in agent sessions in Microsoft’s data continued after Sept. 9, 2026 [1][2].
• When Ask Clarity will add AI Visibility data and what that data will include [1].

What to do now

1. If your site runs Clarity, check the Agent Activity dashboard for which agents visit and which actions they reach [1].
2. Report agent sessions as their own metric, and remember that a session may include a human handoff [2].
3. If you sell through WooCommerce or Shopify and use Brand Agents, check whether your products are eligible to appear in Copilot, Bing and MSN [1].

Update log: Nov. 5, 2026 — First published.

Sources

[1] Naghdy, N. (2026, Nov. 4). “Agents act, LLMs recommend, and people browse. Microsoft Clarity connects all three journeys.” Microsoft Clarity Blog. Accessed Nov. 5, 2026. https://clarity.microsoft.com/blog/clarity-connects-agents-llms-people/

[2] Microsoft Clarity. (2026, Oct. 29). “What AI Agents Actually Do on Websites (Study).” Microsoft Clarity Blog (vendor analysis). Accessed Nov. 5, 2026. https://clarity.microsoft.com/blog/agentic-analytics-what-agents-do-on-websites

How this was made

Prepared with AI assistance from the sources cited above. Editorial review by Nhi Phan (editor) and fact-checking by Jackies continue after publication; any change will be recorded in the update log and in our Corrections Policy and Log.