brand representation
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Google expands ads in AI Mode to Australia and nine other countries, and adds ads on follow-up questions in the US
Google says it is scaling ads in AI Mode to 10 more countries, including Australia, and launching multiturn ads on follow-up questions in the US. It says sponsored and organic click-through rates are similar but gives no figures.
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Google Search ads now carry AI-written review summaries that are positive only
A Google Ads help page says AI-generated review summaries in Search ads are positive only, cannot be edited by advertisers, and appear when Google predicts they will improve ad performance.